Lyft reminds users of offer about to expire

In this push notification Lyft reminds its users of their offer on discount rides is about to expire to drum up more engagement and retention.

Why we think this push notification is good

This push notification is effective because it clearly combines personalized value, urgency, and transparency in a way that makes the next action obvious. By leading with “Last call: 60% off 2 rides,” Lyft immediately communicates the benefit, while the explicit expiration date reinforces time sensitivity without resorting to vague pressure tactics. The supporting copy clarifies the offer mechanics—ride limit, maximum discount, and terms – reducing ambiguity and setting accurate expectations before the user taps. Visually, the recognizable Lyft branding and clean layout help the message stand out in a crowded notification tray, making it easy to parse at a glance. Overall, the notification feels helpful rather than pushy, reminding users of real value they would otherwise lose and driving re-engagement at a moment when conversion intent is naturally higher.