Wealthsimple goes for Gold by notifying users of contest to drive repeat usage

In this push notification Wealthsimple uses the age old tactic of using contests to drive engagement and loyalty.

Why we think this push notification is good

This push notification is effective because it immediately creates anticipation and urgency with “The time is almost here 🏆”. It offers a compelling incentive through the “Solid Gold Giveaway,” tapping into users’ desire for rewards. The message clearly states a specific action (“Open your app”) and a concrete date (“Feb 10”), making it easy for the user to understand what to do and when. By mentioning “lucky… winners,” it personalizes the potential outcome, encouraging users to engage and check if they’ve won. Overall, it’s concise, high-impact, and drives action by building excitement around a valuable offer.