Lyft entices users to come back with a 20% discount offer
The offer of “20% off” is prominent and attractive, sweetened by the tiered reward of saving on the first ride and then on two more. Important details like the maximum discount (CA$5/ride) are provided upfront, managing expectations. The use of emojis (money bag, arrow) makes it visually engaging and helps highlight the benefit and call to action. Finally, a clear “Tap to claim” prompts direct user interaction.
