Finch reminds user to take care of its pet with this push notification

Finch, an app for habit formation and self-improvement, sends a push notification to remind its users to log in, take care of their pet and continue working on their self-improvement goals.

Why we think this push notification is good

This push notification is effective because it uses emotional personalization rather than functional prompting to drive engagement. By framing the reminder as a message from the user’s virtual pet (“I miss you today cheep!”), Finch humanizes the app experience and creates a sense of companionship and accountability. The notification feels warm and low-pressure, which reduces resistance compared to a generic habit reminder, while still clearly signaling the desired action—opening the app and continuing progress. Visually, the friendly avatar reinforces the emotional tone and brand identity, making the message instantly recognizable and approachable. This approach aligns well with Finch’s self-improvement goals by motivating users through care and connection rather than guilt or urgency.