Classpass refer a friend contest push notification

Classpass uses the classic tactic of incentives like contests with a chance to win money if you simply refer friends in this push notification. Easy to execute and a worthy experiment to see if contests can work in your company’s growth efforts.

Why we think this push notification is good

This push notification is effective due to its strong sense of urgency, clear incentive, and specific call to action. The phrase “Last chance to win $300” immediately grabs attention and highlights a significant monetary reward. The alarm emoji and the explicit deadline of “Feb 12th” reinforce the time-sensitive nature, creating fear of missing out. The instruction “Refer 3 friends to ClassPass” is concise and actionable, making it easy for users to understand what is required to participate. Its brevity and directness encourage immediate engagement, driving referrals for ClassPass