Temu reminds users of price drops with push notification alert

In this push notification, Temu reminds its users that an item they’ve been watching has dropped in price to prompt action to check-out.

Why we think this push notification is good

This push notification is effective because it directly ties a meaningful price change to a specific item the user has already expressed interest in. By clearly showing both the new lower price and the previous price, Temu makes the value immediately obvious and quantifiable, reducing the mental effort required to evaluate the deal. The “Return to cart” prompt reinforces continuity, reminding the user that they are resuming an interrupted purchase rather than starting a new one. Visually, the concise layout and recognizable Temu branding help the message stand out while keeping the focus on the price delta, which is the primary motivator. Overall, the notification leverages intent, transparency, and timeliness to re-activate high-intent users at the exact moment their likelihood to convert has increased.