Uniqlo wishes its users a Happy Holiday season

While a bit generic, Uniqlo wishes everyone a happy holiday season that’s inclusive and non-denominational with the added touch of an image for this rich push notification.

Why we think this push notification is good

While the message itself is intentionally simple, this push notification works because it prioritizes inclusivity and brand warmth over promotion. By using a non-denominational holiday greeting, Uniqlo avoids excluding any audience segments and ensures the message is broadly appropriate across regions and cultures. The addition of a rich image elevates the notification, making it feel more thoughtful and intentional despite its generic nature. This approach reinforces brand affinity, maintains visibility during a high-volume messaging period, and engages users without demanding immediate action – an effective use of push notifications to build goodwill rather than drive short-term conversion.