Wayfair personalizes and notifies users of related products

Whenever a users have interacted with a related product category, Wayfair personalizes their push notifications to inform them with other product categories that might be of interest to them.

Why we think this push notification is good

This push notification is effective because it is grounded in real user behavior and delivers clear, contextual value. By responding to a user’s interaction with a specific product category, Wayfair personalizes the message to introduce related categories that are likely to be relevant, striking a strong balance between discovery and relevance. Rather than pushing a single product or promotion, it supports exploration at the right moment in the user journey, helping users find more options without feeling intrusive or sales-driven. This restraint, combined with thoughtful personalization, makes the notification feel helpful and timely, which is key to driving engagement while maintaining long-term trust.