Hopp notifies its users of unused discounts about to expire

In this push notification, Hopp is trying to activate its users and drum up more rides taken with a reminder that they have an unused discount about to expire.

Why we like this push notification

This push notification is effective because it combines clear user value with timely urgency. By reminding users of an unused discount that is about to expire, Hopp surfaces a tangible benefit the user has already earned, reducing friction and increasing motivation to take action. The message is highly contextual, relevant only to users with an active incentive, and leverages time sensitivity without being overly aggressive. This makes the notification feel helpful rather than promotional, while directly supporting activation and increased ride frequency at a moment when the likelihood of conversion is high.