Lyft entices users to come back with a 20% discount offer

This push notification from Lyft is effective due to several key elements. It creates immediate urgency with “Last day to unlock” and a clear end date (May 21), compelling users to act now.

The offer of “20% off” is prominent and attractive, sweetened by the tiered reward of saving on the first ride and then on two more. Important details like the maximum discount (CA$5/ride) are provided upfront, managing expectations. The use of emojis (money bag, arrow) makes it visually engaging and helps highlight the benefit and call to action. Finally, a clear “Tap to claim” prompts direct user interaction.