In this push notification, Uber Eats gives users an opportunity to repeat an offer they’ve previously redeemed to drive repeat business and loyalty.
Why we think this is a good push notification
This Uber Eats push notification is effective due to its strong value proposition: a clear “Buy 1, Get 1 Free” offer that immediately grabs attention. The phrase “This deal won’t wait” skillfully creates urgency, encouraging users to act quickly. It includes a direct and personalized call to action, “reorder from Pho,” which is likely based on past user behavior, increasing relevance. The accompanying image visually entices users by showcasing a variety of delicious dishes, making the offer more appealing and tangible. Its conciseness, clear benefits, and visual support make it an excellent example of an effective marketing notification.
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