Temu sends a push notification with a compelling offer

In this push notification, Temu sends an offer that might be too good to be true, but still inspires action and curiosity to see what’s up.

Why we think this push notification is good

This push notification is effective because it immediately captures attention through a bold, curiosity-driven value proposition that is visually and verbally reinforced. The language in the notification (“No Payment Needed” and “Price went to zero – just confirm”) creates a strong pattern interrupt, signaling unusually high value and prompting users to tap simply to validate whether the offer is real. Visually, the rich push elements, such as the prominent “FREE” badge and clear iconography— reinforces the message hierarchy and reduce cognitive load, making the benefit instantly understandable at a glance. While the offer borders on unbelievable, that tension works in Temu’s favor by driving curiosity and action, demonstrating how a clear incentive paired with strong visual emphasis can effectively increase engagement.