Shein sends personalized 20% off offer based on psychographic

In this push notification, SHEIN has leveraged their user’s engagement data based on what they browsed to send a relevant and personalized offer to drum up engagement and potential revenue.

Why we think this push notification is good

This push notification from SHEIN is effective because it immediately grabs attention with a “New Drop” announcement and a captivating theme, “FAIRY-WEATHER FRIENDS,” enhanced by playful emojis. It presents a clear, compelling offer: “Get 20% OFF your dreamy fits!”, providing an incentive to check out what they have in store. The call to action, “Shop the magic now,” is direct and creates urgency, encouraging immediate engagement. The message is concise, visually appealing with emojis, and clearly communicates value, making it highly actionable for the recipient within a short timeframe.