Pinterest notifies its users of who’s followed and saved with their pins

In this push notification, Pinterest notifies their users of who has engaged with their posts as well as who has followed them to validate their users with signal of positive reinforcement that they’re adding value to the Pinterest ecosystem.

Why we think this push notification is good

This push notification is effective because it leverages social validation to encourage continued engagement. By highlighting that others have followed the user or saved their Pins, Pinterest provides immediate feedback that the user’s contributions are valued within the community. This type of notification taps into intrinsic motivation rather than extrinsic rewards, reinforcing a sense of progress and recognition. Because the engagement is real and directly tied to the user’s activity, the message feels personal and affirming rather than promotional, making it a strong driver of retention and ongoing content creation.