Amazon sends personal care product suggestions based on browsing history

Amazon’s push notification implementation and strategy is probably the most sophisticated of all existing ecommerce apps. I’d surmise they derive a good percentage of their ecommerce revenue from mobile with their personalization and contexual triggers to send the right push, to the right person, at the right time.

Why we think this push notification is good

This Amazon Shopping push notification is effective due to its timeliness at the start of January 2026. It leverages strong social proof by highlighting “Customer-loved picks” and “4+ star must-haves,” building trust and indicating product quality. The messaging is concise, creating a clear value proposition and encouraging users to discover popular items. The vibrant, contrasting yellow background for the product display ensures visual appeal and effectively draws attention to the featured goods, making the notification engaging and actionable.