Whatnot incentivizes users to engage with its live auctions with a $15 credit

This push notification is effective because it immediately grabs attention with exciting news: “You’ve got CA$15!” It clearly communicates the value (CA$15 credit) and the sender (“miamaples”), making it transparent.

The message includes a clear call to action, “Hop into a live auction to spend it,” guiding the user directly to the app’s core experience. The phrase “while it’s hot” adds a subtle sense of urgency, encouraging immediate engagement. Overall, it’s concise, positive, action-oriented, and drives app usage by presenting an immediate benefit.