Costco reminds Executive Members to claim their perk to drive loyalty

In this push notification, Costco nudges their users to claim their perk for same day delivery service to drive awareness and loyalty.

Why we think this push notification is good

This push notification is effective because it reinforces membership value while prompting timely action tied to a tangible perk. By clearly stating “Claim your $10 credit today,” Costco immediately surfaces a concrete benefit that Executive Members may otherwise forget to use, helping prevent value leakage. The message doubles as both a reminder and an education moment, clarifying how the credit applies to SameDay delivery and what qualifies, which reduces friction and confusion. Visually, the recognizable Costco branding and concise layout make the notification easy to scan, while the explicit mention of “Executive Member perk” strengthens loyalty by reminding users why their membership tier matters. Overall, the notification successfully drives engagement and retention by highlighting real, earned value rather than relying on promotional hype.